Management

November 30, 2018

On the Danger of Rebranding

You can’t fix a plumbing problem by repainting the house, and you can’t fix a marketing problem by rebranding the product. Never confuse art with artifice. […]
October 22, 2018

On the Connection Between Well-being and Enduring Success

The customer’s well-being is the epicenter of the company’s well-being. Winning at the expense of well-being is just losing at a deeper level.