January 3, 2018

On the Power of Seeming

Words matter. Small words seem to matter more. One word seems to matter most: hope. The will to live is inextricably intertwined with the power to hope […]
November 14, 2017

On the Balance between Craftsmanship and Genius

Great art is not made by the artist, it only escapes from the artist. The moment you try to construct the parts and the multi-layered magic that […]
November 13, 2017

On the Molecular Unit of Communication

The molecular unit of optimization is the sentence. Every single principle associated with optimizing any form of marketing can be understood, perhaps best understood, in the […]
August 2, 2017

On Leadership and the Three Elements of Impact

The artful leader must think of themselves as a construct of impact. In this construct, there is a pattern so fundamental that it may be related […]