Featured Content

The Marketer as Philosopher: by Flint McGlaughlin


"Asking 'how' leads to information; asking 'why' leads to wisdom." This is the essence of Dr. Flint McGlaughlin's book, The Marketer as Philosopher.

After twenty five years of asking "why" to a single question and testing his hypotheses using the web as a living laboratory, McGlaughlin has released a collection of his findings. These 40 brief reflections unfold in a series of layers that suggest a new framework and theory of messaging.

For more information, you can visit www.meclabs.com/mapbook


Latest Observations

November 30, 2018

On the Danger of Rebranding

You can’t fix a plumbing problem by repainting the house, and you can’t fix a marketing problem by rebranding the product. Never confuse art with artifice. […]
November 26, 2018

On the Connection Between Brand and the Value Proposition

Brand is an impression on the mind. The value proposition is a reason inthe mind (to purchase from X instead of Y). The right reason supported by the right impression increases the probability of the right conclusion, which points […]
November 21, 2018

On Marketing as an Expedition into the Mind

Marketing should not be a battle of opinions between marketers, but rather an expedition into the mind of prospective customers. Salesmen make claims, but marketers shape conclusions.
November 19, 2018

On Conversion as the Apex Unit of Transformation

Transformation is a grand word used by everyone, but conversion is the humble precipitator of transformation. At the fundamental level, it is a stasis change “from-to,” as […]
November 14, 2018

On Marketing and Knowing What You Don’t Know

Good science can make anyone look foolish. If you are using your marketing to prove what you know, then you are consigning yourself to mediocrity. Brilliant […]