Quotes

Below is a new section of Flintsnotes containing quotes from Flint McGlaughlin’s speaking events, lectures, and his book, The Marketer as Philosopher. Though there is currently only a small selection, we hope it will soon grow to be as robust as the rest of the content on the site…

March 8, 2016
politicians Scientists Pulpiteers

Politicians, Scientists, Pulpiteers

“If marketing is messaging an offer, then politicians, scientists, and pulpiteers all engage in marketing. In each case, they are asking for a yes – to […]
February 29, 2016
more ExpertL essExpert

Expert Marketer VS Expert Consumer

“The more ‘expert’ we become as marketers, the less expert we become as consumers.” -Flint McGlaughlin See Full Lecture: 2016 MarketingSherpa Summit Keynote
February 29, 2016
headlines Customers Get

Customers’ Get VS Company’s Ask

“Headlines should convey the customers’ ‘get’ before the company’s ‘ask.'” -Flint McGlaughlin See Full Lecture: 2016 MarketingSherpa Summit Keynote
February 25, 2016
no Expert Marketers

No Expert Marketers

“There are no expert marketers, just experienced marketers and expert testers.” -Flint McGlaughlin See Full Lecture: Humanizing your Email Program
February 25, 2016
two MostIm portant Words

Two Most Important Words

“The two most important words in marketing are ‘So What?’ People are tired of being interrupted by marketing…” -Flint McGlaughlin See Full Lecture: 2016 MarketingSherpa Summit Keynote
February 20, 2016
marketers Appeal

Marketers Appeal

“Marketers appeal to the wants that the prospect wants or to the needs that the prospect wants (to meet). Unless the prospect wants what the prospect […]
February 20, 2016
metrics AreWhy So

Metrics Are the ‘Why So’

“We ‘listen’ to customer data in order to ‘hear’ customer insights. Metrics are not about ‘how many’; metrics are about ‘why so.'” -Flint McGlaughlin Learn More: The […]