Observations

Below is a collection of Dr. McGlaughlin’s most recent observations (500+). Most of these observations are made throughout the course of everyday life, captured by dictation, and added to FlintsNotes.com. You can read more about the observation capture process here. The content here changes 5 days a week, so be sure to check back often. Also, feel free to leave a comment in the comments section of each observation.

October 22, 2018

On the Connection Between Well-being and Enduring Success

The customer’s well-being is the epicenter of the company’s well-being. Winning at the expense of well-being is just losing at a deeper level. 
October 19, 2018

On the Difference Between Strategy, Purpose and Passion

Strategy consumes the attention of boardrooms around the world, but under certain conditions, passion fully aligned behind purpose will trump the carefully crafted strategy. Indeed, strategy should […]
October 18, 2018

On the Difference Between Doing the Right Thing and Doing the Thing Right

Doing the right thing is more important than doing the thing right. The marketer must deliver the right message to the right prospect at the right […]
October 17, 2018

On the Essential Triad of Relevance, Importance, and Nature

If the message is relevant, then it concerns them. If the message is important, then it concerns them deeply. If the message is urgent, then it […]
October 16, 2018

On the Importance of Clarity

The marketer’s art is not persuasion; it is clarity. Indeed, when the marketer represents an authentic value proposition, clarity is persuasion.
October 12, 2018

On the Difference between “How Many” and “How So”

We ‘listen’ to customer data in order to ‘hear’ customer insights. Metrics are not about ‘how many’; metrics are about ‘why so.
October 11, 2018

On Understanding the True Power of Marketing

Marketing is misunderstood on so many levels. Ultimately, it is a kind of “superpower”. The world is ruled not by brute force, but rather by elegant […]