Observations

Below is a collection of Dr. McGlaughlin’s most recent observations (500+). Most of these observations are made throughout the course of everyday life, captured by dictation, and added to FlintsNotes.com. You can read more about the observation capture process here. The content here changes 5 days a week, so be sure to check back often. Also, feel free to leave a comment in the comments section of each observation.

November 21, 2018

On Marketing as an Expedition into the Mind

Marketing should not be a battle of opinions between marketers, but rather an expedition into the mind of prospective customers. Salesmen make claims, but marketers shape conclusions.
November 19, 2018

On Conversion as the Apex Unit of Transformation

Transformation is a grand word used by everyone, but conversion is the humble precipitator of transformation. At the fundamental level, it is a stasis change “from-to,” as […]
November 14, 2018

On Marketing and Knowing What You Don’t Know

Good science can make anyone look foolish. If you are using your marketing to prove what you know, then you are consigning yourself to mediocrity. Brilliant […]
November 12, 2018

On the Importance of Embarrassment

The problem with growth is that by its very nature, it creates sharp, painful contrast between “what was” and “what is”; the work/life of the past […]
November 5, 2018

A Deep Elemental Force: What (truly) is marketing?

A Deep Elemental ForceWhat (truly) is Marketing? The great words of our society have been destroyed by the power of connotation over denotation. The speed of […]
October 25, 2018

My Five Greatest Mistakes as A Leader

My Five Greatest Mistakes as A Leader 36 Years of Painful Data (that might help you) In my field, we often speak of “data-driven decisions.” But […]
October 23, 2018

On the True Purpose of Leadership

Leaders must make an existential choice: they can either be the “perfect” leader or a real leader, but they cannot be both. The purpose of leadership is […]